International Market Process

Definition of International Marketing: Multinational marketing process is planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services and to create exchanges that satisfy individual and organizational objectives.


Market Process

Consumer Marketing vs. Business-to-Business Marketing
Domestic Marketing vs. Foreign Marketing
Comparative Marketing
International Marketing vs. Global/Multinational Marketing
Domestic Marketing vs. International Marketing



Marketing Research

Market Definition by Size
Sales Figures
Market Value
Profits Margins
Market Share



A sales process is a defined series of steps that we follow as guided prospects from initial contact to purchase. It begins when we first identify a new prospect (Potential Buyer): It begins when we first identify a new prospect (Potential Buyer):

Step 1 Step 2 Step 3 Step 4 Step 5
A prospect responds to a campaign & requests Information A sales representative calls the prospect to explain our product In-person meeting & product demonstration Our team submits a proposal Prospect signs an agreement & makes first payment


These are the several stages which we follow to be complete in order to arrive at a strategic marketing plan. These are summarized in the diagram below:


Marketing Process played a role from the beginning in selling high-powered products.

Marketing process begins by looking at market opportunities, conduct market research, selecting target markets, develop marketing strategies, planning marketing programs, then compile, run and monitor the results.

Conducting Market Research. Marketing process starts from market research to see how big the market potential, measuring the level of market needs, market opportunities, and variety of available segments. Also find out the level of competition in those markets. Also find out the level of competition in those markets.

Developing a Marketing Strategy. By calculating advantage, preparing a strategy and brand positioning of products.

Establish Marketing Program. In this step we need to calculate the total marketing budget, the allocation of expenditure in every marketing program.

Evaluation and Improvement. In this final stage we see how the results of these marketing programs. And the result we can formulate the re-marketing program what needs to be repaired, which ones need to be strengthened, which ones need to be reduced or may need to be abolished.



Marketing Process Flow Chart Marketing Process Flow Chart



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