Marketing Process played a role from the beginning in selling high-powered products. |
Marketing process begins by looking at market opportunities, conduct market research, selecting target markets, develop marketing strategies, planning marketing programs, then compile, run and monitor the results.
Conducting Market Research. Marketing process starts from market research to see how big the market potential, measuring the level of market needs, market opportunities, and variety of available segments. Also find out the level of competition in those markets. Also find out the level of competition in those markets.
Developing a Marketing Strategy. By calculating advantage, preparing a strategy and brand positioning of products.
Establish Marketing Program. In this step we need to calculate the total marketing budget, the allocation of expenditure in every marketing program.
Evaluation and Improvement. In this final stage we see how the results of these marketing programs. And the result we can formulate the re-marketing program what needs to be repaired, which ones need to be strengthened, which ones need to be reduced or may need to be abolished.